Artificial Intelligence, Machine Learning, and other advanced screen hardware… The digital outdoor advertising industry provides impact, interactivity, and impressive features that have never been seen before.
So, are you looking forward to seeing the next big thing on a screen near you? It could be anything from mini, hand-held ordering screens at your favorite restaurants, advertising billboards, and more in today’s advanced and constantly improving digital signage in Dubai market.
The trend has been around for over a decade, but the digital marketing industry has undergone a significant transformation due to Google’s constant algorithm updates, online traffic management, and other web-based activities. To keep up with the competition, digital marketers must be flexible in their work after the shift.
Marketers see digital signage and Dubai Hoardings as promising tools for effectively building and elevating a brand through efficient, creative, and visionary marketing strategies. With that in mind, let’s look at the importance of digital signage in Dubai, both from a hardware and software standpoint, focusing on the advertising and branding industries.
A.I. powers all of today’s cutting-edge and future-focused technologies, and digital signage is no exception! With the help of advanced hardware mechanics, brands can intelligently analyse their target audience and their geographic location to personalise the message and ensure it has an impact. Customers benefitted from AI-powered Smart Digital Signage intelligently during branding and marketing.
Digital billboards in shopping malls, highways, restaurants, and other public places use facial recognition and proximity sensor technology. Based on a person’s facial expressions, it can detect their distance from an advertising screen and features such as gender, age, and even mood, prompting A.I.-powered signage screens to tailor the content displayed as the person approaches.
Instead of using the memory card, the intelligent technology retrieves all relevant data from a cloud-based network, allowing it to update and customise the message as needed. Aside from branding and advertising, educational campuses, airports, and the manufacturing industry are just a few examples of industries that now prefer digital signage screens to traditional video walls and projections, blurring the line between the two.
The way a user interacts with digital signage units and technology is also a growing area of interest that is constantly improving. We aren’t far from the day when touchscreens will replace all human-to-human interaction; in fact, around 60% of restaurants worldwide have installed touchscreens for customers to place orders and digital kiosks at airports and other public places help people find their way around quickly.
Since its inception, the technology has progressed significantly, and it is now nearly error-free, with increased efficiency and quick order processing for maximum convenience. Besides, when branding and marketing are done through creative, witty videos and interactive games while customers wait for food, customer interaction and experience are enhanced. Retailers have also added ‘virtual shelves’ to their product lines, allowing savvy shoppers to shop through ‘virtual windows.’
Brands and advertising agencies are constantly looking for new ways to improve the journey and experience of their existing customers while also attracting new ones. This is another area where incorporating digital signage technology can be highly beneficial.
As smartphone technology improves, customers will be able to select their preferred product and pay for it using digital currency such as Bitcoin or an electronic banking payment system, removing the need for customers to carry numerous bank cards and paper currency. Mobile technology, rather than competing with digital signage, can be said to complement it.
Over time, hardware advancements resulted in better, faster, and more secure touchscreen technology, advancing customer interaction. Larger screens are powered by cheaper, more energy-efficient, and better micro LED lights, ideal for outdoor advertising. The demand for digital signage and vehicle graphics Dubaiin the branding and advertising industry has grown as screen resolution, brightness, and visibility have improved. We’ll be seeing next-gen technology once future-focused brands release flexible, roll-out screens and 3D holographic displays.
It takes time and money to update marketing collateral, but with cloud-based digital signage and Digital Displays Dubai solution, you can easily access the platform, upload media, change the message in real-time, and do amazing new things. Not only that, but scheduling content weeks, months, or even a year in advance is no longer a problem, mainly if you use a cloud-based digital signage solution!
The Challenges Ahead
So, what challenges do brands and the advertising industry face? Newer technology, like any other, brings new challenges, and brands must take a faster, more futuristic approach to stand out. A few areas that allow brands and ad agencies to make the most of Digital Signage Dubai technology are listed above.